Home

I am a student of marketing organizations.  I have led them, consulted to them, researched them, taught about them, written and spoken on what it takes to create and sustain competitive marketing organizations.

To meet the immense challenges of today’s marketplace, companies need agile marketing organizations.  The primary goal of very CMO should be to shape culture, people (organization design & competency), process, data and technology into a marketing organization which can produce superior marketing for less time, money and energy.

Obtaining an agile marketing organization is a two-fold process involving simultaneous refinement of both marketing processes and output.  Progress towards agile marketing means the processes of marketing grow leaner, stronger and more resilient as the output (campaigns, promotions, communication, etc.) grows more vibrant, relevant, insightful and productive.

Please join me – through reading/commenting on my blog & research or via 1:1 interactions – as I continue learning about agile marketing.

Marianne